Green Juju: Complete Raw Diets Built from Whole Food Alone

When we evaluate a brand for our shelves, one of our criteria is how few synthetic vitamins and minerals it uses — and ideally, none at all. Not every brand we carry meets that standard perfectly, but it's what we look for. Green Juju is one of those brands that takes it to an extreme: a complete and balanced raw diet built from just organ meat, a dark leafy green, and kelp. Five to seven ingredients. Nothing synthetic. Nothing else.

We've carried raw food for a long time and we know these products inside and out. Green Juju stands out even within a strong lineup of brands we're proud to carry. Here's what makes it different — and why we brought in the full line.

Two Things Green Juju Does — Both Exceptional

Green Juju operates in two distinct product categories, and they're remarkable at both. Most customers discover one or the other first — but the full line works together in a way that's hard to match.

Why "Zero Synthetics" Is a Bigger Deal Than It Sounds

When we evaluate any brand, one of the things we look at is how few synthetic vitamins and minerals it relies on to achieve nutritional completeness. Not every product on our shelves meets that bar perfectly — plenty of quality kibbles and even some raw foods include synthetics, and that doesn't automatically disqualify them. But it's a meaningful distinction to us, and it's one of the ways we start to separate even the best foods from each other.

Here's an analogy we share with customers: technically, you could eat fast food every single day and hit a "balanced" diet — you'd cover the basics and survive. But you're going to feel it. Bloating, gas, low energy, indigestion. Now imagine eating fresh, whole, organic food — nothing processed, nothing artificial. You feel better, you function better, you live better. The same logic applies to your pet. A food can check the AAFCO box and still leave your dog or cat feeling the nutritional equivalent of a drive-through meal.

Green Juju takes the whole-food approach further than almost anyone. Rather than starting with muscle meat and supplementing toward completeness, it starts with organ meat — heart, liver, and kidney — which is so extraordinarily nutrient-dense that it achieves full AAFCO compliance with almost nothing added.

This is genuinely one of the cleanest ingredient panels in the entire pet food industry. It's not marketing language — it's the actual label.

The Complete Diet Line — Available Frozen & Freeze-Dried

Green Juju's complete diets are available in both frozen (patties and sliders) and freeze-dried formats. The frozen options are ideal for daily feeding at home. The freeze-dried format offers the same nutritional profile with no freezer required — shelf-stable, easy to travel with, and simple to rehydrate.

Protein options in the complete diet line:

Every formula in this line is formulated to meet AAFCO nutritional profiles for all life stages — including growth of large breed puppies. And every formula is appropriate for both dogs and cats.

The Topper & Supplement Line — Adding Fresh to Any Diet

Not every pet is ready for a full raw diet. Not every household has the freezer space or the budget. That's exactly what the Green Juju topper and supplement line exists for — bringing meaningful fresh food nutrition to pets on any diet.

Who Founded Green Juju — and Why It Matters

Green Juju was founded in 2014 by Kelley Marian, who began making fresh food for her yellow lab Bailey after a cancer diagnosis. What started as a response to a health crisis became a mission: make real, whole pet food simple. The brand has since grown into one of the most respected names in fresh and raw feeding, guided by veterinary expertise and an unwavering commitment to ingredient integrity.

The brand's philosophy is one we share completely: less is more. A short ingredient list with real, recognizable whole foods delivers more nutritional value than a long list padded with synthetic supplements and processed fillers. Every formula reflects that belief.

Where to Find Green Juju at Agri Feed Pet Supply

Our Middlebrook Pike location carries the complete Green Juju line — all complete diet proteins in both frozen and freeze-dried formats, the full topper and bone broth lineup, fermented supplements, goat milk, and treats. If you want to explore the whole brand, that's where to go.

Our Kingston Pike location carries a curated selection of Green Juju due to freezer capacity — but here's what we want you to know: we're happy to special order any item in the Green Juju lineup for Kingston Pike customers. Just ask, and we'll get it for you. We don't want freezer space to be the reason your pet misses out on something that's a great fit for them.

Whether you're looking for a complete raw diet, a simple topper to upgrade an existing routine, or something targeted for a specific health need, our team at either location can help you find the right fit.